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Dragon Gold: Driving Customer Engagement Through Storytelling

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J.C. Penney’s Retail Business Steps Out of Bankruptcy

UPS Slaps Shipping Limits on Gap, Nike to Manage E-Commerce Surge

ANNOUNCING THE PANTONE COLOR OF THE YEAR 2021
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Dragon Gold: Driving Customer Engagement Through Storytelling

Storytelling

Dragon Gold: Driving Customer Engagement Through Storytelling

by David Todd McCarty

December 9, 2020

Emotionally resonant stories that allow consumers to participate in the fantasy are what drive engagement because we value things we ...

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