David Todd McCarty is a Partner and Director of Branding at Panzano+Partners, a New Jersey-based branding firm that specializes in branding through data-based storytelling. From luxury retail and resorts, to multi-use developments and experiential destinations, Panzano creates a sense of place through strategic, data-driven marketing told with stories.
In the days before the internet became an ever-present part of daily life, when it was just another tool that...
Emotionally resonant stories that allow consumers to participate in the fantasy are what drive engagement because we value things we...
Breaking The Connection Between Sales And Rent In The Age Of Omni-Channel Brand Management We are in the midst of...
The concept of visualizing the outcome you desire is not new, and in fact has been around long enough to...